Cody Renfro

IBM: Smart City (Student project)

The brief for this project asked for a 30 second spot to be boarded out along with the script. The goal of this project was to showcase some of the broader ideas for IBM's new concept: SmartCity, while presenting it as a friendly, safe, nonintrusive technology. Illustration assets created by Brian Gossett.

Today’s cities have populations they were not designed to support.
Today’s cities have populations they were not designed to support.
And this causes:
And this causes:
Grid-lock on the roads.
Grid-lock on the roads.
A lack of affordable housing.
A lack of affordable housing.
And,
And,
high energy costs.
high energy costs.
At IBM,
At IBM,
we’re good at solving problems.
we’re good at solving problems.
So we came up with a solution.
So we came up with a solution.
Imagine...
Imagine...
Traffic lights that talk to cars and buses to optimize traffic.
Traffic lights that talk to cars and buses to optimize traffic.
Multi-use buildings designed to keep housing affordable.
Multi-use buildings designed to keep housing affordable.
*Note to Animator - Revolves up from 2D to 3D to reveal the on-demand-grid from a bird’s eye view.
*Note to Animator - Revolves up from 2D to 3D to reveal the on-demand-grid from a bird’s eye view.
An on-demand-grid intelligently providing power only when needed.
An on-demand-grid intelligently providing power only when needed.
We’re working towards a safer, more efficient, more connected city.
We’re working towards a safer, more efficient, more connected city.
A smarter city.
A smarter city.
Intrigued? Find out more at IBM.com/smartcity
Intrigued? Find out more at IBM.com/smartcity
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